10:00 am – 10:30 am
Hall 1 – Oil Events
Inauguration of the exhibition "Forme Design"
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

11:00 am –1:00 pm
Hall 4 – Conference Room
Inauguration and award ceremony of the "Lucio Mastroberardino" Innovation Challenge

2:00 pm – 2:50 pm
Hall 4 – Conference Room
Conference
From NoLo to naturally low volume: the light drinking segment
Moderator: Alessandra Biondi Bartolini
by Millevigne

2:30 pm – 3:30 pm
Hall 1 – Oil Events
Olive Oil Labelling: Rules and Common Mistakes to Avoid
Speaker: Martina Fusaro, Legal Affairs Department, Unione Italiana Vini
Organised by the Legal Affairs Department, Unione Italiana Vini

3:30 pm – 5:30 pm
Hall 1 – Oil Events
Commodity or nutraceutical product? The olive oil market is facing a severe crisis, yet undergoing a massive expansion.
Speakers:
Mauro Meloni, General Manager - Ceq and Unifol
Adriano Caramia, broker
Claudio Truzzi, Quality Manager - Metro Italia
Coordinator: Luigi Caricato, Director of Olio Officina andGastrorama
byOlio Officina

3:30 pm – 4:30 pm
Hall 3 – In Vino VeritArts Area
“In Vino VeritArts”
Painting, Literature and Music – An Artistic Project Dedicated to the “World of Wine”
by Roberto Sironi

Wednesday 18 November

11:30 am – 12:30 pm
Hall 1 – Oil Events
More than just the content: the choice of container and product dressing Original solutions for the design of olive oils and vinegars
Speakers:
Mauro Olivieri, Designer and President of the jury of the Forme dell’Olio, Forme
dell’Aceto and Forme Design (Oil , Vinegar and Design Forms) contests
Antonio Mele, Creative Director
Frenz Cuttica, Architect
Francesco Brandi, Municipal Councillor of Bitonto, promoter of the Best oil-centric label contest
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

12:30 pm – 1:30 pm
Hall 1 – Oil Events
High-density canopy-wall systems do not conflict with traditional olive
cultivation
Speakers:
Chiara Del Vecchio, ceo Aziende Agricole di Palazzo di Varignana
Emanuele Siena, Marketing Director - Gruppo Salov
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

2:00 pm – 3:50 pm
Hall 4 – Conference Room
The Future Is Liquid: Consumers, Markets and Technologies in the New Era
of Liquid Food
How is the liquid food market evolving, and what changes is it driving across the industry?
by the IPACK-IMA Scientific and Technical Committee

3:00 pm – 4:00 pm
Hall 1 – Oil Events
Wine and oil, two parallel worlds compared
Speakers:
Ilaria Santomanco, writer and sommelier
Antonello Maietta, past presidentof the Italian Sommelier Association
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

3:30 pm – 4:30 pm
Hall 3 – In Vino VeritArts Area
“In Vino VeritArts”
Painting, Literature and Music – An Artistic Project Dedicated to the “World of Wine”
by Roberto Sironi

Thursday 19 November

11:30 am – 12:30 pm
Hall 1 – Oil Events
Which materials can relaunch olive oil design?
Speakers: Luigi Caricato, Director of Olio Officina e Gastrorama in discussion with the key representatives of companies producing containers, caps, labels and packaging
by Olio Officina

12:00 pm – 1:00 pm
Hall 1 – Conference Room
Water Credits: From a Scarce Resource to a New Asset
Speakers:
Michele Crivellaro, Senior Manager Sustainable Innovation Stream BDO Advisory
Pietro Gorgazzini, CEO and Co-Founder Hypercube
Moderator: Fabio Ciarla, Editor of Il Corriere Vinicolo
by Michele Crivellaro

12:00 pm – 12:50 pm
Hall 3 – Conference Room
A good product is not enough
Speakers:
Alessandra Di Dio, Food & Beverage Marketing Strategist
Roberto Zizza, Visual Designer and Art Director
by Distillo

12:30 pm – 1:30 pm
Hall 1 – Oil Events
MICA Award – Milan International Condiments Award
Speakers:
Giuseppe Capano, chef
Matteo Scibilia, chef
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

3:00 pm – 4:00 pm
Hall 1 – Oil Events
Neuromarketing school, revitalising extra virgin olive oil for today's
consumers
Speakers:
Adele Bonaro, neuromarketing expert
Coordinator: Luigi Caricato, Director of Olio Officina and Gastrorama
by Olio Officina

3:30 pm – 4:30 pm
Hall 3 – In Vino VeritArts Area
“In Vino VeritArts”
Painting, Literature and Music – An Artistic Project Dedicated to the “World of Wine”
by Roberto Sironi

Friday 20 November

11:00 am – 12:00 pm
Hall 3 – In Vino VeritArts Area
“In Vino VeritArts”
Painting, Literature and Music – An Artistic Project Dedicated to the “World of Wine”
by Roberto Sironi

11:30 am – 12:30 pm
Hall 1 – Oil Events
Why are PDO and PGI certified olive oils struggling to establish themselves in the market?
Speakers: Luigi Caricato, Director of Olio Officina and Gastrorama in discussion with the key representatives from the principal protection consortia
by Olio Officina