The Future Is Liquid:
Consumers, markets and technologies in the new era of liquid food
November 18, 2026 | 2:30 PM – 4:00 PM
Fiera Milano | Hall 4 – Conference Room
On November 18, Bevertech will host a conference exploring the transformation of the Liquid Food & Beverage industry, focusing on how changing consumer behaviours are reshaping markets, products and technologies.New lifestyles and growing attention to health, natural ingredients and sustainability are transforming consumption habits and creating new opportunities for the industry.
How are consumption trends evolving? Which new products are emerging? And what technological challenges lie ahead for the liquid food value chain?
From fruit juices to functional beverages, from processed tomatoes to dealcoholised wine and no/low-alcohol cider, the conference will explore these transformations from four interconnected perspectives: consumers, markets, products and industry.
An opportunity to engage with industry experts and explore the market trends and innovations reshaping the value chain, from new formulations to processing technologies, preservation, shelf life and packaging.
A free Bevertech 2026 admission ticket is required to attend the conference.
Don't have your ticket yet?
GET YOUR FREE TICKET HERE!
Key Conference Topics
Fruit Juices | New Consumers and Market Trends
Health, natural ingredients, origin and transparency are reshaping purchasing decisions. An overview of international trends and emerging opportunities in the fruit juice and fruit-based beverage markets.
Functional Beverages | Beyond Thirst Quenching
From energy and well-being to hydration and concentration, new consumer needs are driving the development of ingredients and formulations, with direct implications for production processes, preservation and packaging.
Processed Tomatoes | An Evolving Value Chain
Shifting production dynamics, international markets, competitiveness and climate change: the processed tomato industry faces global challenges while exploring new opportunities in traceability and origin-based product differentiation.
No/Low-Alcohol Cider | New Audiences and Consumption Occasions
The evolution of cider towards new formulations and consumption occasions, driven by moderation, reduced sugar content and emerging market positioning opportunities.
Dealcoholised Wine | New Technological Challenges
How do production requirements change when products evolve? A discussion bringing together market, industry and technology perspectives on the role of aseptic filling, preservation and shelf life in the dealcoholised wine sector.
Conference Programme
November 18, 2026 | Bevertech – Fiera Milano, Rho | 2:30 PM – 4:00 PM
Moderator: Fabio Ciarla, Editor of Corriere Vinicolo.
2:30 PM | Opening Remarks
Luciano Sottile – President of the IPACK-IMA Technical Scientific Committee
2:35 PM | Tastes Change. Markets Follow.
New consumer needs, new consumption occasions and emerging scenarios for the liquid food industry.
Aintzane Esturo – Technical Director, International Fruit & Vegetable Juice Association (IFU)
2:50 PM | Quenching Thirst Is No Longer Enough.
Functional beverages are reshaping consumer needs, consumption occasions and the boundaries of liquid food.
Cinzia Menchise – Director of the "Supplements and Health" and "Specialised Nutrition" Divisions, Unione Italiana Food
3:00 PM | From Field to Market.
Processed tomatoes in the new global landscape.
Antonio Casana – Vice President, World Processing Tomato Council (WPTC)
3:10 PM | Cider Finds a New Audience.
New consumers, new occasions and new opportunities beyond alcohol.
Aymeric Lemarchand – Cider and Apple Beverage Consultant, Founder of POUM
3:20 PM | Technology Adapts to Product Innovation.
From innovation to shelf life: the evolving role of aseptic filling in dealcoholised wine.
Gianni Tadiotto – Chief Investment Officer at Ce.Vi.V and Oenologist
Massimo Pivetta – Sales Director, Wine Omnia Technologies
Carlo Flamini – Head of the Wine Observatory, Unione Italiana Vini
3:55 PM | Looking Beyond Today.
What does the future hold for liquid food?
Fabio Ciarla – Editor of Corriere Vinicolo
4:00 PM | Liquid Food Experience
Mixology, new ingredients and new consumption occasions.
Hosted by Francesca Granelli – Journalist and Influencer
Fiera Milano | Hall 4 – Conference Room
On November 18, Bevertech will host a conference exploring the transformation of the Liquid Food & Beverage industry, focusing on how changing consumer behaviours are reshaping markets, products and technologies.New lifestyles and growing attention to health, natural ingredients and sustainability are transforming consumption habits and creating new opportunities for the industry.
How are consumption trends evolving? Which new products are emerging? And what technological challenges lie ahead for the liquid food value chain?
From fruit juices to functional beverages, from processed tomatoes to dealcoholised wine and no/low-alcohol cider, the conference will explore these transformations from four interconnected perspectives: consumers, markets, products and industry.
An opportunity to engage with industry experts and explore the market trends and innovations reshaping the value chain, from new formulations to processing technologies, preservation, shelf life and packaging.
A free Bevertech 2026 admission ticket is required to attend the conference.
Don't have your ticket yet?
GET YOUR FREE TICKET HERE!
Key Conference Topics
Fruit Juices | New Consumers and Market Trends
Health, natural ingredients, origin and transparency are reshaping purchasing decisions. An overview of international trends and emerging opportunities in the fruit juice and fruit-based beverage markets.
Functional Beverages | Beyond Thirst Quenching
From energy and well-being to hydration and concentration, new consumer needs are driving the development of ingredients and formulations, with direct implications for production processes, preservation and packaging.
Processed Tomatoes | An Evolving Value Chain
Shifting production dynamics, international markets, competitiveness and climate change: the processed tomato industry faces global challenges while exploring new opportunities in traceability and origin-based product differentiation.
No/Low-Alcohol Cider | New Audiences and Consumption Occasions
The evolution of cider towards new formulations and consumption occasions, driven by moderation, reduced sugar content and emerging market positioning opportunities.
Dealcoholised Wine | New Technological Challenges
How do production requirements change when products evolve? A discussion bringing together market, industry and technology perspectives on the role of aseptic filling, preservation and shelf life in the dealcoholised wine sector.
Conference Programme
November 18, 2026 | Bevertech – Fiera Milano, Rho | 2:30 PM – 4:00 PM
Moderator: Fabio Ciarla, Editor of Corriere Vinicolo.
2:30 PM | Opening Remarks
Luciano Sottile – President of the IPACK-IMA Technical Scientific Committee
2:35 PM | Tastes Change. Markets Follow.
New consumer needs, new consumption occasions and emerging scenarios for the liquid food industry.
Aintzane Esturo – Technical Director, International Fruit & Vegetable Juice Association (IFU)
2:50 PM | Quenching Thirst Is No Longer Enough.
Functional beverages are reshaping consumer needs, consumption occasions and the boundaries of liquid food.
Cinzia Menchise – Director of the "Supplements and Health" and "Specialised Nutrition" Divisions, Unione Italiana Food
3:00 PM | From Field to Market.
Processed tomatoes in the new global landscape.
Antonio Casana – Vice President, World Processing Tomato Council (WPTC)
3:10 PM | Cider Finds a New Audience.
New consumers, new occasions and new opportunities beyond alcohol.
Aymeric Lemarchand – Cider and Apple Beverage Consultant, Founder of POUM
3:20 PM | Technology Adapts to Product Innovation.
From innovation to shelf life: the evolving role of aseptic filling in dealcoholised wine.
Gianni Tadiotto – Chief Investment Officer at Ce.Vi.V and Oenologist
Massimo Pivetta – Sales Director, Wine Omnia Technologies
Carlo Flamini – Head of the Wine Observatory, Unione Italiana Vini
3:55 PM | Looking Beyond Today.
What does the future hold for liquid food?
Fabio Ciarla – Editor of Corriere Vinicolo
4:00 PM | Liquid Food Experience
Mixology, new ingredients and new consumption occasions.
Hosted by Francesca Granelli – Journalist and Influencer